ABOUT US

Amaad Real Estate was launched in 2012 by a team of skilled and innovative industry experts with proven competencies in real estate development. Amaad’s aspiration is to launch iconic residential and commercial projects aiming not only to cater for the living and social needs of vibrant societies, but also to establish admired and distinguished landmarks to urban living. Amaad’s approach is driven by excellency to achieve distinctiveness by building innovative quality projects.

CHAIRMAN’S MESSAGE

Amaad is driven by a team of skilled and creative real estate and investment professionals. Our determination to achieve excellency in designing and developing iconic real estate projects is not an obsession in creativity and innovation but rather a rational business model that liberates us from the tyranny of modularity. Amaad comprehends the sophistication of the real estate industry realizing that it is not different from other trend-driven ones such as the fashion and automobile industries where the emotional and social needs overlap with the physical needs of consumers.

The dramatic and rapid alteration in the social life of certain societies signifies a challenging task for real estate developers to design the anticipated products. The real estate trinity of innovation, quality and ‘on-time’ efficiency comes second to sociology. Studying and comprehending the fluctuating social and emotional behavior of the targeted urban societies is a must to design and develop effective real estate products. Meeting the expectations of our customers is not enough; the customers desire to be astonished and surprised with unexpected offerings. At Amaad, our comprehensive understanding of the markets we operate in is the driving force behind our approach to offer pioneering iconic projects with distinctive competences and added values allowing us not only to generate swift high returns on investment but also to establish and maintain our leadership positioning.

OUR VISION

The progressive development and financial facilitation in most of the real estate markets, will enable real estate developers to design, build and promote competitive products for individuals of different social groups giving them the opportunity to acquire their own house which will be designed and developed in response to their physical and emotional needs.

OUR MISSION

Boosting the return on investment figures by facilitating strategic partnerships to develop and promote innovative and competitive real estate projects reflecting the customers’ physical and emotional living and social needs.